Azerbaijan, Baku – The seventh annual SHE Congress convened at the Heydar Aliyev Center, bringing together bold thought leaders, innovators, and builders united by a shared mission to drive lasting impact. The event, a cornerstone of collaborative initiatives in Azerbaijan, continues to inspire and connect visionaries shaping the future.

Yasemin Develioğlu, Vice President of Marketing and Communications for Eastern Europe at Mastercard, delivered a compelling address, focusing not on innovation or trends but on the stark realities of today’s complex world. “We live in a world where everything changes constantly,” Develioğlu said. “I’m here to talk about truths. We crave instant solutions, yet artificial intelligence is rapidly reshaping our lives. Research shows 66% of Generation Z feels lonely, despite being surrounded by family and friends. They spend hours in front of screens, and studies suggest excessive screen time contributes to cognitive decline.”

Develioğlu emphasized the growing importance of human connection in an increasingly digital era. “Companies that foster genuine human connections will thrive in the future,” she stated, adding a call to action for women to lead this charge. “We, as women, must be the architects of these connections.”

The event, supported by Bizimyol.info as its official media partner, underscored the power of collective action and dialogue in addressing the challenges of a rapidly evolving world, urging attendees to prioritize meaningful relationships over digital isolation.